Clients around the world turn to Sotheby’s International Realty after considering one key question: “Who can do the most for me?”
As the only truly global luxury real estate brand, Sotheby’s International Realty connects buyers and sellers through an expansive international platform. Today, our network spans more than 1,100 offices in 86 countries and territories with over 21,600 affiliated independent sales associates worldwide — providing unmatched local expertise with global reach.
This broad footprint means your property gains access to a highly qualified, discerning audience around the world. Our sellers benefit from top-tier global exposure, while buyers enjoy a curated portfolio of exceptional homes in premier markets across every region.
What truly sets us apart is the depth of this reach. In addition to being showcased on sothebysrealty.com, your home will be marketed through our network’s 1,100+ affiliated websites worldwide, as well as across targeted digital and print channels in partnership with leading lifestyle, financial, and real estate media. This comprehensive exposure ensures your property is seen by influential audiences wherever they may be.
SothebysRealty.com
Since its award-winning relaunch, sothebysrealty.com has continued to set the standard for luxury real estate marketing. The platform earned a prestigious Webby Award for Best Real Estate Website and remains the centerpiece of Sotheby’s International Realty’s fully integrated global marketing program.
Designed to distinctly showcase our collection of extraordinary homes, the site offers currency conversion, translation in 18 languages, immersive video, editorial storytelling, and curated lifestyle and destination content — creating a seamless and sophisticated experience for a global audience.
Over 34 million annual visits to sothebysrealty.com
2.8+ million average monthly visits
A significant percentage of traffic originating outside the United States, reflecting true global reach
1.3+ million engaged followers and subscribers across Sotheby’s International Realty social channels
70+ million video views generated by SIR agents in 2025
Nearly 30% share of voice by reach in editorial media within the luxury real estate category
This powerful digital presence ensures your property is not simply listed — it is strategically positioned before a highly qualified, international audience with the means and motivation to act.
Our Exclusive Collaborators
THE NEW YORK TIMES
The New York Times remains the most subscribed-to digital media news organization globally. With over 11.6 million total subscribers—including more than 11 million digital-only subscribers—the Times continues to set the standard for quality journalism in the digital age . Serving a vast international audience, nytimes.com attracts over 507 million global visits monthly, reflecting its expansive reach and influence . The Sotheby’s International Realty® brand aligns with this prestige, leveraging cutting-edge technology and a strategic focus on mobile innovation to engage an ever-expanding global audience.
500M+ Global Monthly Visits
11M+ Total Subscribers
$90K+ Average Household Income
DWELL
As the leading voice for modern design, architecture, and interiors, Dwell.com reaches an affluent, sophisticated, and design-savvy audience. With over 1.2 million unique monthly visitors in April 2025, Dwell has been a modern design icon for the past 24 years. The Sotheby’s International Realty® brand leverages Dwell’s dedicated audience of highly affluent consumers to uniquely showcase the modern properties represented by our network.
1.3M Unique Monthly Visits
$165K Average Household Income
ARCHITECTURAL DIGEST
Architectural Digest is the essential resource for sophisticated design enthusiasts seeking inspiration and unrivaled access to the world’s most celebrated designers and architects. As the leading international design authority, they continue to spotlight the very best in home, luxury, innovation, and global destinations. Today, AD publishes nine international editions, and its brand has immeasurable influence in the world of interior design.
18M+ Unique Monthly Visits
$165K Average Household Income
FINANCIAL TIMES
The Financial Times (FT) is one of the world’s leading business news organizations, recognized internationally for its authority, integrity, and accuracy. Providing essential news, comment, data, and analysis for the global business community, the FT has a combined paid print and digital circulation of over 1.3 million, with more than 1.2 million digital subscribers . Mobile is an increasingly important channel for the FT, driving more than half of total traffic to the world’s most desirable audience, with the largest purchasing power and highest net worth.
39.6M Unique Monthly Visits
$310K Average Household Income
MANSION GLOBAL
Launched in 2015, Mansion Global is the premier digital destination connecting the world's most affluent real estate buyers with prestigious properties around the globe. Through relevant, timely listings and award-winning content, their multilingual platform is localized to address the interests of international property seekers. Luxury listings are combined with global market analysis as well as relevant news & entertaining stories, all to empower and inspire users to make informed real estate decisions.
2.8M Unique Monthly Visits
$575K Average Household Income
THE WALL STREET JOURNAL
The Wall Street Journal is a global news organization that provides leading news, information, commentary, and analysis. Published by Dow Jones, which has nearly 2,000 journalists in more than 75 bureaus around the world, The Wall Street Journal engages readers across print, digital, mobile, social, and video. For more than 130 years, building on its heritage as the preeminent source of global business and financial news, The Wall Street Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, and health. It holds 41 Pulitzer Prizes for outstanding journalism.
97M Unique Monthly Visits
$310K Average Household Income
CONSUMER TARGETING
The Sotheby’s International Realty® brand continues its series of consumer-first strategies, reaching them wherever they go online, on social media, and on the biggest screens. The brand’s goal is to identify and generate awareness among established and emerging consumers, who will be defined as in-market real estate buyers and sellers around the world.
YOUTUBE
The Sotheby’s International Realty® brand channel continues to be the perfect online video destination for limitless exposure of the properties and lifestyles represented by our network. As the number one online video site, YouTube sees over 1 billion hours of content streamed daily from viewers' living rooms, providing vast exposure to connect buyers to the exceptional properties represented by our network.